Developing a New Brand Identity

Project Overview

I designed a graphic that serves as the cornerstone of our new brand identity for both digital and print marketing, ensuring a cohesive and recognizable visual presence.

Challenge

The the technical challenge was to create a graphic that effectively represents our brand's identity across various platforms, maintaining consistency and appeal in both digital and print formats. Organizationally, this involved consistent cycles of review with the CEO, CTO, Director of Marketing, Director of Cloud Engineering, Director of Data Engineering and external marketing consultants.

Solution

To meet this challenge, I:

• Developed a versatile graphic design that embodies our brand values and aesthetics
• Ensured the design is adaptable for multiple uses, from online campaigns to printed materials
• Collaborated with marketing and design teams to maintain brand consistency across all channels
  

This was our initial brand graphic and design starting point:

These images are but a series of iterations that led up to our new brand visual identity and graphic:

This was our initial brand graphic and design starting point:

Outcome

The cornerstone graphic successfully unified our brand's visual identity, enhancing recognition and engagement across digital and print mediums. This cohesive design strategy strengthened our brand presence and significantly improved marketing efforts.