Enhancing Analytics for Sharper Insights

Project Overview

I streamlined our analytics process using in-house management, custom events, UTM codes, and segmented Google Analytics to achieve sharper insights and precise reporting.

Challenge

The main challenge was to refine our analytics framework to provide more accurate and actionable insights, improving our ability to measure performance and make data-driven decisions.

Solution

To tackle this challenge, I:

• Implemented in-house management of analytics to ensure better control and customization
• Created custom events to track specific user interactions and behaviors
• Integrated UTM codes to monitor the effectiveness of various marketing campaigns
  
• Segmented Google Analytics data for more detailed and relevant reporting
  

Outcome

These improvements significantly enhanced our analytics capabilities, providing us with sharper insights and precise reporting. This allowed us to better understand user behavior, optimize marketing efforts, and make informed strategic decisions.